American Honda Motors Back In Production Monday With Economic Headwinds Predicted

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Bold new colors and upgrades for 2020 Honda Civic Type-R

American Honda Motor Company announced plans to come back on line in the US and Canada, while Corona virus continues to take a toll on all North American car and light truck sales. According to V.P. of Automotive Sales, Steve Centers, Honda will take a guarded approach to recovery, while anticipating economic Headwinds in the unknown

Honda’s Humanitarian efforts

Last month ‘Your Honda News’ reported Honda’s humanitarian efforts in North America, pledging $1 million for food challenged families. Honda has sense embarked on mask and ventilator production. Today, Honda along with all major North American Auto manufacturer’s look to dismal March and April sales reports, while attempting to measure market recovery, not an easy task.

Car sales tank in wake of Corona Virus, Economic Headwinds Predicated

Car sales in the US, Honda’s largest market, have effectively stalled as consumers look to an uncertain health and financial future.

Despite government stimulus checks and federally subsidized unemployment payments, health, home and food, take precedent over long term financial commitments.

Looking to American Honda’s April 2020 Automotive sales report, dealerships took an extreme financial haircut, with Honda and Acura car and light truck sales down trending by – 53.8%.

Honda is not alone in this, with all car, truck and motorcycle manufacturers on Earth impacted by the Corona Virus pandemic.

In past years Honda’s effectively staged production ramp ups, and down turns in line with dealership demand, and will do so as State Governor’s loosen social distancing restrictions impacting on-lot car sales.

Car Dealers Go Virtual

With many dealerships now offering virtual car tours, and, comprehensive finance and buy tools, Honda looks to an uptick in on-line internet activity to turn sagging car sales around. As demonstrated here.

Centers and Honda Take Guarded Approach

“There will be challenging days ahead as this very serious public health crisis continues, but with consumer traffic beginning to increase online and at Honda and Acura dealerships, we are approaching the coming weeks with guarded optimism,” said Steven Center, vice president of Automobile Sales at American Honda Motor Co., Inc. “We value the actions of our Honda associates and dealers as we work to align our business with changing market conditions, and we are now turning our attention to creating momentum for a broader recovery.”

A Buy Opportunity

As Corona virus restrictions ease and the economy ramps back up, there may be a measurable discount buy opportunity for consumers. Here’s what Honda’s offering at the corporate level. Check with your local Honda dealer for additional dealership incentives.

Photo attribution: AHMC 2020

Honda’s most fuel efficient 2018 Civic Hatchback not available in the U.S.

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2018 Honda Civic Deisel Hatchback presented in Britian.

Honda Motors is a world-brand, and as such, caters to the unique market conditions dictated by regional specificities. One critical consideration when designing a mass-marketed car or light truck is fueling infrastructure, and more specifically, the fuel of choice within a specific geological region. Unlike the United States, when driving in the European Union, one encounters diesel engine powered cars and trucks with regularity, many of them manually shifted.

As a side note, 55% of all on-road-grade Diesel fuel refined in the United States is exported to Great Britain, Europe, and beyond; where nearly half of all passenger cars roll on Diesel power.

As announced Monday by Honda U.K. Introducing the 2018 Honda Civic Hatchback 1-DVTEC

The latest and final variant of the 10th generation world-platform Honda Civic will be Diesel engine powered, and initially, manually shifted. 2 years prior we reported on a Diesel engine powered Civic Touring Hatchback that broke the Guinness Book of Record’s “most miles driven on one gallon of fuel,” where a team of Honda associates hyper-miled their way to a world record. At that time I read from our European Honda fans of real-world fuel efficiency approaching 70 MPG, adjusted. While I haven’t personally confirmed the claim, it’s impressive, just the same.

Today I expound on Honda’s most fuel-efficient Civic Hatchback variant in Torque News. Check it out, and let me know what you think. Would you buy a diesel-powered Civic Hatchback if it was available in the U.S.? Honda’s EarthDream i-DVTEC turbocharged 4-cylinder diesel engine rolls worldwide. Why not in the United States?

In other Honda News: Yet another accolade for 2018 Honda CR-V

Earlier in January, our Honda News was dominated by C.E.S. Las Vegas. Honda attended the world’s premier Consumer Electronics Show and presented cutting-edge Robotics, some rolling some stationary. Me, I like Honda’s Autonomous work-horse 4-wheeler. Pre-programmed and controlled remotely through an app, this 4-wheel quad-like platform can be modified for work, and homesite labor saving tasks.

As to human mobility and mental health, yes, Honda has that covered too. On the Automotive side of C.E.S., Edmunds Auto, in conjunction with C.E.S., award 2018 Honda CR-V its inaugural ” Most Innovative SUV” award. Read how and why 2018 Honda CR-V beats all comers in the compact SUV segment with superior standard features, available Honda SENSING, and superior ride dynamics.

2016 Honda Civic Coupe viewed on the streets of San Diego, California

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The second phase of Civic World Car roll out goes to 2016 Civic Coupe.

As recently viewed on the city streets and country roads in and around San Diego, California, phase two of Honda’s 10th generation 2016 Civic roll out is the totally redesigned ” World-Compact-Platform” Civic Coupe.

For 2016, Civic Coupe comes to market in late March 2016, not only larger in dimension, but a world apart from the departing 9th generation Civic — yet retains that “sportiness” exclusive two a 2 door compact coupe.

Honda design and engineering presents a one of a kind drive and ride experience, thanks the a slight wheel base stretch, widening of the track, and the lowering of the “hip point” by a full 1.5 inches. Thus creating a new “drive dynamic” for Civic Coupe fans, without the performance Civic Si price point.

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Upgraded refinement experienced throughout.

Honda engineering further refines and improves 2016 Civic Coupe to the point of encroaching on midsize car ride and interior comfort.

2016 Civic Coupe brings a much improved driver’s seat, smart wheel, standard multi-directional back up cam, huge trunk and added rear compartment legroom. Your Civic Coupe may now effectively serve as a family hauler, commuter and week end sport vehicle, without compromise.

Presenting a visual eye-candy design cue, and interior uptick refinement,  the all new Civic Coupe, in many Audi and BMW model comparisons, upstages the European compact car segment, through affordable premium accouterments and measurable performance.

I find the greatest value in the base LX variant

On the road with 2016 Civic Coupe
2016 Honda Civic Coupe on the back roads of San Diego, California

Sitting behind the wheel of 2016 Civic Coupe is an experience in its self. Put Hondapro Jason in the passenger seat, let the adventure begin.

While much has been made in the auto press as to Civic’s new found turbocharged engine power, I look to the measurable improvement in body style, interior size and subsedquent comfort, a class setting base passive and active safety package, as well as what many consider to be the easiest shifting manual 6 speed transmission in the auto industry today.

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For 2016, the base Civic Sedan and Coupe come to the North American markets with an all new 2.0 Liter i-VTEC 4 cylinder gasoline engine, producing 159 horsepower, 138 ft-lb torque. This represents a measurable power increase of 12% over 2015, while increasing fuel efficiency. Catch my initial impressions of 2016 Civic Coupe here.

Torque is transferred to the road via one of if not the easiest shifting  6-speed manual transmission in the automotive industry today.  Honda engineering has effectively reduced peddle pressure while refining the shift pattern.

2016 Civic Coupe MSRP and fuel economy should follow Civic Sedan

So, if as predicted, 2016 Honda Civic Coupe comes to market in March with a beginning  MSRP under $18,500, while approaching 35 MPG in combined driving, 2016 Civic Coupe will be the greatest value found in today’s European inspired “C” segment!

While driving on the country two lane roads of eastern San Diego County, I found that “sweet spot” in 3rd gear, and played with the 2.0 liter engine, while enjoying that Honda 4-banger exhaust tone exclusive to high revving Honda mills.

And that’s all that I can share with you for now. Look for a full “first impressions” drive review, the last week in February.

Reinvention of A.H.M.C. continues with Detroit debut of 2017 Honda Ridgeline pickup

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Honda Ridgeline

 

I can’t think of a more appropriate launch pad for the all new 2017 Honda Ridgeline pickup than Motor City.

Coming off of an all time record sales year in 2015, American Honda Motor Company will debut the much touted reinvent of Honda’s only North American pickup truck, 2017 Ridgeline, January 11 in Detroit.

Honda promises a surprise or two

We already know that Ridgeline’s body design cue follows 2016 Pilot very closely. That next generation Ridgeline comes on to market with a more conventional pickup-truck look, greater horsepower, fuel economy and expanded rear seating area comfort. Will die hard Ridgeline fans like it?

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As to mechanical and electronic upgrades and changes for 2017, your guess is as good as ours. Honda remains very tight lipped as to Ridgeline specifications. I speculated a bit here as to a hybrid, or diesel powered Ridgeline in 2015, it’s now doubtful.

But with Ford F-150, Chevrolet Silverado and Dodge Ram 1/2 ton pickups averaging better than 25 mpg highway, Nissan and Toyota compact pickups coming to market with diesel power, Honda must step up its fuel economy now to grab a measurable portion of the industries best selling segment. and do so at a comparable MSRP.

Historically Ridgeline has been a niche vehicle for Honda fans wishing to experience pickup utility while enjoying a car-like ride and drive environment.

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2016 Honda Pilot Elite

looking to the latest Ridgeline teaser image from Honda, a major change or two is in store for Honda Ridgeline, we look to 2016 Pilot for a clue or two as to engine, power train, towing capability, dial-traction off road capability and superior personal device connectivity.

 

 

 

Future Honda Civic Type-R drives performance buzz into 2016

1.5 million of our closest family and friends from around the globe read Honda-Torque News in 2015, that I know of.  Perusing the world-wide-web I discover countless pirated, or legitimately shared article links, in Asia, Europe, the Middle East, and South America. I am very grateful for the readership. Thank you all.

With that said: The most read Honda-Torque News article in the U.S. is credited to a car that will never be marketed in the states, the European based Civic Type-R. Civic Type-R excitement is driving Honda performance buzz into 2016 and beyond.

In speaking with my contacts at American Honda Motors, I don’t anticipate the arrival of the 10th generation Civic based Type-R prior to mid year 2017, as a 2018 model.

According to the online buzz, the U.S. specified 2017 or 2018 Civic Type-R ( Honda hasn’t committed to a production date) will be turbocharged, front-wheel-drive, shifted manually and produce north of 300 + b.h.p. Cost? Estimated to be close to $40,000 U.S..

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Paris Motor Show 2014

 

That’s a bit conservative in my view when taking into consideration the current 2016 Honda Civic Touring price structure. But, if this Ford Focus ST, Subaru WRX killer comes to market as hot as anticipated, even priced at $50,000, Honda will sell as many Type-R as they can produce in North America. You may read my latest Civic Type-R article here.

An unprecedented week for American Honda Motors

The HondaJet returns from a night-time function and reliability test at Cobb County International Airport in Atlanta.
The HondaJet returns from a night-time function and reliability test at Cobb County International Airport in Atlanta.

We’ll take 3!

For the 2nd week in December American Honda Motors was honored by finalist  consideration of 2016 Honda Civic and 2016 Honda Pilot for the prestigious “North American Car and Truck of the Year” honors.

I’ve had the privilege of experiencing some extended pre-production quality seat time in both vehicles, with a follow up extended drive and review of the all new 2016 Pilot.

Find my latest article from Honda-Torque News here

In other news, U.S. based Honda Aircraft Company was awarded “Type Certification” from the Federal Aviation Administration for the designed and built in the U.S.A. Hondajet. 3 decades in the making, Hondajet is the quickest and most fuel efficient 6-place corporate jet in its segment.

My congratulations go to American Honda Motors. Well done!

Parks.