2017 Honda Civic Si most powerful in maker’s history

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The first ever turbocharged Honda Civic Si. American Honda Motors 2017

On first look the 10th generation 2017 Honda Civic Si is the maker’s most powerful and refined mainstream compact performance car offered to date.  And frankly, the turbocharged horsepower and torque numbers are but a small part of what makes this Civic Si. a dynamic performer.

1.5 Liter turbocharged 4 cylinder VTEC engine, limited slip diff, 6-speed manual

What makes 2017 Honda Civic Si the most powerful Si offering in Honda history is the torque characteristics of the manufactured in America alloy block and head EarthDreams turbocharged VTEC engine. According to our friends at Honda engineering, maximum torque comes on at 1850 RPM (just a tad above idle) and stays there through 4800 RPM.

When this engine characteristic is combined with Honda’s short-throw 6-speed manual transmission, and limited slip differential, it’s magic time! Honda-Torque News: Read more about 2017 Civic Si here.

Honda improves ride dynamic with electronic “drive mode’ reactive dampening (shocks)

Well, I won’t be driving Civic Si until mid May, so , I won’t expand on the ride quality today. However, I’ve sat behind the wheel of the reinvented 2017 Civic Si, and can attest to not only the historically correct Si color scheme, but the comfort of the high bolstered driver’s seat, visual appeal of the red-light dash array, perforated race-like foot pedals, and the roomier, comfortable accommodation of the 10th generation Civic platform derived interior. No shortcuts noted, this Civic looks quality!

Taking it back a notch. We look in on HondaPro Jason

Our “go-to” Civic Si expert is no other than Jason Richmond, A.K.A. HondaPro Jason. A proud Civic Si owner, Jason’s very excited as to the new found power, assumed approved handling, and uptick segment bench setting refinement discovered through Honda’s latest and greatest Civic Si. Take a look at Jason’s Project Orange here.

Civic _Comparison
9th generation Civic Si Vs 10th generation Civic Touring.

Although American Honda Motors has not announced exacting dealership date of arrival or prince-point, I believe we’ll see 2017 Civic Si arrive sometime in late May 2017, with an MSRP hovering very close to $25,000. Si will be available in performance coupe and sedan variants. One engine, one transmission, oversize brakes, and limited slip front differential. Personally, I can’t wait to drive it!

 

 

Honda heads to New York with 2017 Clarity electric car trio

 

 

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2017 Honda Clarity Fuel Cell. Photo Attributions Parks McCants 2017

It’s good to have choices, and that’s what Honda offers discerning auto industry insiders and consumers at 2017 N.Y.I.A.S. This week in New York City,  Honda debuts a trio of 2017 Clarity electric cars, more electrification choices than any other mainstream auto manufacturer on the planet.

With great buzz surrounding the showing of the first Type-R to wear the Honda label in New York, as well as the Civic Si duo, a bit of air may be let out of the bag that is the advancement of Honda electrification.

Currently, as reported by yours truly at Honda-Torque News, 2017 Clarity currently drives the streets of California as a lease-only hydrogen fuel cell generated stand alone electric car.  I recently drove Clarity FCV on the streets of Santa Barbara. Loved it!

Clarity FCV, BEV or plug in hybrid

Honda public relations tells us that they anticipate the 5-passenger 4-door 2017 Clarity plug-in hybrid sedan to be the best seller in this trio. With internal combustion charge-co generation, and extended plug-in electric only drive range (estimated 40 + miles,) Sedan or not, 2017 Clarity hybrid electric will be a Honda market sales leader.

Clarity BEV panned for 80 mile between charge drive range 

The two electric drive range extremes in the 2017 Clarity lineup is the 360 miles driven between 3-minute hydrogen refueling stop, and the stated 80 miles in-city drive range of the Clarity battery electric. Honda claims that previous Fit EV leasees have no problem with Clarity BEV range. Could be, I’ve yet to speak with a Fit electric fan.

As the market transitions back to large SUVs

There’s more than just a slight undercurrent sweeping a quickly transitioning auto market away from fuel efficient, sub compacts, compacts, and yes, entry level electric cars and crossovers. Although a slight uptick in electric vehicle sales was recorded in 2016, the general trend is consumers opting for gasoline motivated, relatively thirsty, premium or luxury SUVs. The bigger the better. Non the less, Honda takes the long view while embracing the sustainable future of auto-electrification.

2017 Acura MDX hybrid and more

We recently drove 2017 Acura MDX Sport Hybrid and walked away smiling, despite a torrential downpour.  Honda talks of adapting the Clarity platform for light truck duty,perhaps Honda fans will see a hybrid Pilot in the not too distant future, perhaps.

 

Acura TLX Sedan Comes Out Swinging with Precision Performance Design Upgrade

 

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Refreshed 2018 Acura TLX to Make World Debut * Image Attributes Acura Division 2017

Judging by Acura’s latest ‘teaser image’ of the 2018 TLX premium midsize performance sedan, the Precision Performance inspired design upgrade should not only elevate lagging TLX sales, but take the maker to the forefront of a very competitive, German dominated segment — where frankly, for many well heeled buyers’ price point is secondary to cutting edge good looks and reasonable road performance.

Already a great car by most discerning buyer’s standards

I count myself fortunate to have gained much seat time behind the wheel of Acura’s upper trim level sedans and SUVs. While arguably, a bit visually understated when compared to the likes of Audi, BMW, and Lexus, every one of Acura’s offerings makes up for conservative looks, with exceptional road handling, cabin comfort, reasonable MSRP, and top of segment fuel efficiency and safety.

Where Acura continues to trail the competition is in engine power output, and body style. Me, I personally like Acura style, but I’m not 40 something, and captivated by the rather futurist styling of Lexus, or the German in-your-face historically correct performance sedans of Audi, BMW and Mercedes. Acura in direct comparison trends towards “boxy,” on the SUV side of the mark, and Honda-like on the performance sedan side of the big “A. That’s all about to change.”

With the advent of NSX hybrid supercar, and the presentation of Acura’s Precision Performance Concept, comes a major change of direction in Acura lineup-wide body language. Gone is the Acura Beak, and by most accounts, it won’t be missed. In its stead, as featured most recently in the 2017 Acura MDX refresh is a diamond mesh 3-D grill design, featuring Acura’s unique moniker, front and center. Read my latest take on Acura MDX sport hybrid here.

We further note a seamless integration of updated L.E.D. headlamp and running light details. And, as seen in recent spy-shot photos, a round to organic, side panel body line, expressing improved engine performance and torque vectoring road handling to come.

Hybrid, new center dash static screen, and expanded active safety features

Perhaps! As of this posting, Acura’s not saying. But truthfully, I wouldn’t be surprised to find a turbocharged 1.5 or 2 liter 4 cylinder gasoline engine rolling down the production line, linked to a new proprietor Acura transmission, or two.

Look for the world debut of Acura’s next advent at the New York International Auto Show in April.

 

North America Production Civic Type-R Debuts in Los Angeles

2017 Civic Type R (European Version)

According to Honda News, Honda tuner fans were afforded the opportunity to view the 10th generation world-compact-car platformed 2017 Civic Type-R, Sunday at 2017 Auto Con in Los Angeles, California. This marks the U.S. debut of the first Honda to ever dawn the Type-R badge, and the first turbocharged 2.0 liter i-VTEC gasoline engine featured in a factory street legal, out of the box, “hot-hatch.”

Next up is the New York International Auto Show in April, where Honda will showcase Civic Type- R and a trio of Clarity electrified offerings. We’re also confident that Acura will have a strong showing, but as of this posting Acura’s keeping their hand close to the vest. Read my latest Clarity adventure here.

While the AWD, FWD debate continues…

Personally, I like the idea of minimizing dead and moving weight, drive line components, and, drive train related drag through FWD when hitting the race skids. Honda Civic in its modified version continues to perform well in Autocross, off-road rally and G.T. track racing world-wide. At the heart of every Honda Civic race car is a front drive differential. Type-R performance will be impressive.

2017 Civic Type R

In the case of the over-the-top 306 horsepower Type-R, motivation comes from a 2.0 Liter 1-VTEC engine, close throw 6 speed manual transmission, and limited slip front wheel drive. The production offering is very close in specifications to the record setting European version, with an uptick in creature comforts, cab accouterments, and E.P.A. compliant safety features. You may find my latest take on Civic Type-R here, including estimated MSRP and specifications.

As for me, I’m looking forward to some Civic Type-R seat time in late Spring 2017, just around the corner. And look forward to putting Honda’s most powerful production Civic through its paces.

2017 MDX Sport Hybrid SUV:  This week we’ll head north and discover what electrification does to take the #1 selling premium SUV in the U.S. up to the next level in fuel efficient, electric-torque driven performance.

Expanded Honda Clarity Electric Lineup Debut’s 2017 New York International Auto Show

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Clarity Series to Debut at New York International Auto Show

As announced Wednesday by American Honda Motors, with Clarity, you get three options of electrification, presented in a stunning future forward 5-place personal conveyance. Electric Vehicle proponents now have an debut opportunity to view the Clarity lineup, April 14 through the 23, at the 2017 NYIAS (New York International Auto Show.)

NYIAS remains a favorite model reveal launching pad for Honda, the fastest growing automotive brand in the United States. Predicted market availability for Clarity BEV, (battery electric vehicle) and Clarity, gasoline/electric hybrid, is Fall of 2017; just around the corner in automotive development time.

Highlights of today’s announcement include a stated 40 mile-electric-only drive range for Clarity Hybrid, making it one of the greatest electric-only drive range hybrids available to North America. Read my Torque News slant on the Clarity lineup here.

Honda Clarity Fuel Cell

A bit disappointed with stated Clarity BEV drive range

Say what you will Honda, in today’s rapidly developing mainstream electric vehicle market,  a “real-world” realistic battery-electric drive range must exceed 130, and better yet, approach or exceed 200 miles between charge cycles. Unfortunately,  this is not the case for the much welcomed Clarity BEV.  We’ll see where it all lands.

Looking to the electric market handwriting on the wall, and the increased sales performance for the 2017 Honda Accord Hybrid, I believe the winner of the Clarity trifecta to be the hybrid. I love the zero emissions quotient of the Clarity Hydrogen Fuel Cell. But, before that innovation can go mainstream, an escalated expansion of the Hydrogen Fuel Network must ensue. We’re 3-years into that proposition in California, with 18 stations or so completed to date?  Progress, yes, it’s slow, but meaningful.

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Although not substantiated by the maker, 80 miles between charge cycles is anticipated for Clarity BEV

Next week we take our first spin behind the wheel of Clarity Fuel Cell. I’m excited. look for updates here. If you could purchase a ZERO emissions vehicle for under $40,000, would you?  Let us know what you would like to see come to market in a long-trip-viable, supper low emissions car or light truck. Your thought provoking comment is always welcomed here.

The latest from Honda-Torque News

 

Honda Clarity Fuel Cell

 

This week in Honda-Torque News I share Honda Motor Company’s sales report for February, yet another record sales month for American Honda.

Light truck sales, the Fed’s designation for any light-truck-like crossover or SUV drove the brand to a record February with 2017 CR-V SUV outselling Accord and Civic, for the first time in memory. Noteworthy is a double digit increase in sales volume for Honda’s HR-V subcompact CUV, and continued momentum for Fit, the entry portal to the American Honda lineup. Read my latest take on 2017 Honda HR-V here.

Parks McCants with 2016 Honda HR-V in Miami, Fl..

American Honda embraces alternative propulsion

For the second month of 2017, we note an interesting development on Honda’s electrification front, with 2017 Accord Hybrid posting a 385% sales gain over February 2016. Does the uptick indicate sustainable growth through the driving public’s acceptance of the electric car, or are Californian’s simply easing their way into a less crowded, quick moving Diamond Lane?

While Clarity FCV and Accord Hybrid owners do benefit from an environmentally friendly pass, as to congested L.A. and Orange County traffic congestion, I do believe the general appeal of a high-torque clean burning auto to be a bit broader than the outskirts of L.A., so do the engineers at Honda. Read our latest slant on Honda auto electrification here.

Clarity Battery Electric

As earlier reported by Torque News and others, the 3rd generation Clarity Fuel Cell manufacturing platform further expands into a gasoline/electric hybrid varient, and a battery electric offering. Honda, while not specific as to the near future application of electrification, has indicated that a crossover, SUV, or pickup truck may be in the works in the not too distant future.

Despite current low-fuel pricing, for Honda Motor Company, and other makers positioning for market share in California, still the world’s largest auto market, electric is the viable future in high-torque-output, super low to no exhaust emission, environmentally friendly, personal and commercial transportation.

You will see, and possibly drive, or ride in, a fully autonomous, (hands-free, sensory, computer controlled) long-range electric car within the next decade.

I’ve experienced high-speed hands-off-the-wheel driving behind the wheel of this car. 2017 Volvo S90 is like no other car on the road today.

it’s a trip!

 

Auto Press leaks 2017 Clarity Battery Electric Range, Not Long

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Although not substantiated by the maker, experts anticipate 80 miles between charge cycles for Clarity BEV

As announced Monday morning by Automotive News, E.V. enthusiast looking to Honda for extended battery electric vehicle range, will be a bit disappointing by Clarity BEV. (Battery Electric Vehicle)

In a recent interview with American Honda, Automotive News was informed that the Clarity platform battery electric follows the example set by the no longer available in the U.S. Fit E.V. — with an approximate 80 mile drive range before requiring recharging.  O.K., I was anticipating a bit more!

Will short-range kill the market for Honda’s battery electric Clarity platform variant?

Frankly, I believe when looking to the recently formed hydrogen development alliance between Honda and General Motors, the maker has dedicated facility and resources to the development and marketing of compressed hydrogen fuel cell electric cars. I take a closer look at 2017 Clarity FCV here.

With the 230 mile range Chevy Bolt coming on-line at well under $38,000, before tax incentives, and Tesla shooting for 2018 manufacturing and delivery of the Tesla 3, outside of the hardcore Honda EV loyal, there is little market for Clarity BEV.

Clarity to come in 3 variants

Hydrogen Fuel Cell, Plug-in Hybrid, and Battery Electric

At this point in time it’s nearly impossible to measure what’s referred to as the “white space” in a rapidly expanding and ever-developing E.V. market. The viable future of the electric car rests with battery density, and the manufacturing volume capacity of an emerging battery industry.

In a recent report from automaker Tesla, it’s revealed that battery module cost was 60% of what it was just 5 years earlier. That’s a step in the right direction as auto manufacturers mainstream electrification of personal conveyance. Who will take the immediate lead in the market mainstreaming of the E.V.?

As of this writing the #1 engine manufacturer in the world is Honda — that’s the internal combustion engine. No company has done more to develop and market low to no emissions

I.C.E, and certainly Honda demonstrates market viable applications of electric motors in the NSX supercar, and the now on the highway Clarity FCEV.

At its base core, Clarity Fuel Cell is an electric vehicle. Clarity Battery Electric, for now I’ll take a wait and see position as to the market viability of Honda’s 80 mile range electric. Read my latest take on the Clarity BEV here.

 

 

2017 Honda CR-V Honored for Low Environmental Impact

 

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Last week  the ACEEE honored Accord Hybrid and Honda CR-V Touring for their low environmental impact “green” attributes. This raises a bit of a question for me and others that embrace an electric motivated future for personal transportation. Amazingly enough, the turbocharged optioned Honda CR-V approaches near hybrid MPG, without the advantages of electrification, not an easy engineering task.

When considering the purchase of a new car or SUV, how often do we look to environmental impact as a weighing factor in the decision to lease or purchase? In a time where the average pump price of gasoline sits at or near a historical low, fuel efficiency, and related car emitted air pollution, may take a backseat to utility, interior accouterments, good looks, and engine acceleration performance.

Honda continues to lead the automotive world in fuel-efficient, super low emissions I.C.E ( internal combustion engine) technology. In practice, 2017 CR-V Touring ranks #1 in the compact crossover/SUV segment for average fuel efficiency. And, according to KBB.com, will lead the competition in long-term ownership residual value.

2017 Honda CR-V offers the best of all worlds through financially attainable MSRP, segment topping performance, and as acknowledged by the ACEEE,  (American Council for an Energy Efficient Economy) a reduced environmental footprint, as a “Greener Choices 2017” pick, with a top 11% efficiency rating when measured against all cars on the road today. This Honda Hybrid landed in the top 1.3%  2017_Honda_Accord_McCants

It’s good to be “Green”

How we measure such benchmarks:  Vehicles that qualify for the “Greener Choices 2017” list are restricted to widely available gasoline-powered cars and light trucks with automatic transmissions, which showcases the widespread availability of environmentally responsible vehicle choices in many segments of the market. The vehicles are ranked based on a full life-cycle analysis, looking at not only the environmental impacts from driving, but also from the manufacturing and end-of-life recycling of the vehicle.

As reviewed by McCants Auto News: While driving under real-world weather and road surface conditions, our turbocharged 2017 CR-V Touring averaged 28.9 MPG. That’s exceptional for a near midsize 2-row equipped with real-time all-wheel-drive, a high torque output turbocharged 4-cylinder gasoline engine, chunky-exterior design cue’s and what gained acknowledgement from the automotive press as the most refined, comfortable interior in the compact SUV segment. Read my latest 2017 Honda CR-V drive review here.

A week in the seat with Honda’s reinvented 2017 CR-V AWD Touring

2017_Honda_CR-V

“Impressive” is a bit of an understatement when describing Honda’s reinvented 2017 CR-V. Arguably, a very good 2-row SUV prior to the Fall 2016 release of the 5th generation CR-V, Honda takes financially attainable refinement, utility, sport, and fun to drive SUV attributes to the mainstream, we’re just a bit blown away by how good CR-V is.

Until one ‘steps on the gas’ the changes are mostly subtle

CR-V was already a very good SUV, in-fact, the #1 selling retail crossover, SUV of any size in the U.S. But as with most things, despite a major refresh in late 2014, CR-V was ready for a platform change. With introduction of  the 10th generation Honda Civic, came the shared “compact world-platform,” along with a very good high torque output, fuel-efficient, and more importantly, clean burning state of the automotive art turbocharged VTEC engine – the first offered in CR-V – the performance difference is measurable.

It’s not so much the added 10 horsepower, it’s where the seemingly endless torque kicks in. Coming on like a mule kick to the head at just a bit above idle, 2,000 RPM (revolutions per minute) or so, peek torque remains on demand through 5,000 RPM, effectively the “mid-RPM-working-range” of most engines today.

The advantage found here is seamless grade transition. There is no shifting per-say, as the CVT (constant variable transmission) works in unison with the torque-happy 18 Lb. boost turbocharged 4-cylinder VTEC gasoline engine.

Turbocharging, and CVT integration,  results in a seemingly endless ‘flat’ torque curve, on demand “drive-by-wire’ instantaneous acceleration, and hill climbing torque.  Also, the highest non-hybrid MPG in the compact crossover segment. *In real world road testing under mixed-route, extreme weather, I recorded 28.9 MPG.

But there’s yet another advantage to turbocharging

2017 Honda CR-V AWD Touring is very refined as to drive and ride when driven like your grandparent’s family sedan or station wagon. CR-V has a split personality, perhaps more than two. CR-V drives as soft and docile as a new-born kitten when coaxed to do so, yet performs with the best in the class when split-second on ramp, or lane change speed is required

Interior comfort:  While initially, I found the leather-covered, heated and 10-way power adjusted driver’s seat  old-school-Honda stiff, within an hour or two, my body adjusted to it – the comfortable surround that is CR-V, becomes second nature as to operation – everything properly in its place, presenting arguably the most refined ride and drive experience in CR-V history.

I like the overall “chunky” stance of CR-V. The driver’s seat height and subsequent commanding view out the windshield instills confidence, and a well-earned sense of safety in the operator and passengers.

The interior layout is well-balanced, comfortable, and sensory appealing – with color contrasting soft and hard touch fabrics and plastics, offset by realistic wood-like accents, chrome, and brushed metal trims, complimenting a perfectly placed center stack, visual pleasing and unique instrument cluster, smart wheel, and single touchscreen entertainment, navigation, personal communication and cellphone-pairing driver to car interface – exceptional!

Let's_Drive
Let’s drive!

So, let’s drive already

Well, despite the pending danger of a torrential downpour in the weather forecast, we’d promised ourselves a drive out to the Oregon Coast, a mixed drive of surface streets and rural 2-lane highway. the Ocean rests 65 miles or so to the northwest, about 1 hour and 20 minutes from the old homestead. Nancy and I decided to go for it!

Our 2017 Honda CR-V Touring activaes with a car recognizing key fob – the ignition is key less, and requires foot on the brake for startup. For 2017, Honda retains the electronic parking brake in CR-V, with 5 position select-stick control placed historically correct on CR-V’s dash. This arrangement affords ample cup-holder, cellphone-cable-connectivity and charge points, and a well-placed, covered storage bin, and stash place between the two front seats.

We discover the advantages of a slightly wider and longer manufacturing platform in CR-V, it’s comfy, even in the second row, affording excellent visibility to the front and sides from all seats — and yes, 2 full size adults, 3 in a pinch, child seats, and the family gold-fish, also fit in row 2 with room to spare. And, with a split 40/60 magic seat, so will your bicycle, surfboard, blowup doll, etc.

Placing CR-V in reverse, a rather good resolution color monitor turns on. In the case of CR-V Touring, one has 3 view choice options. However, one of my favorite Honda options is not on board. The right turn “Lane Watch” cam is missing in action. In its stead is the exceptional accident preventative, mitigation measure, “Honda SENSING” Suite, now available on CR-V EX trim level or higher. Featuring adaptive cruise control, Lane Keep Assist, rear cross traffic sensors, mitigated automatic braking and more.

Perfect? Darn near. O.K., I’d change a thing or two, but not much

At 3800 LBS, or so, 2017 Honda CR-V AWD Touring drives a bit heavy on 2-lane country roads. By that I mean it dives slightly into a turn, with a sense of controlled side roll.

Granted, I’d just stepped out of Honda’s exceptional handling 2017 Civic Hatchback, a car that successfully injects 5-door utility and driving fun into Honda’s bread and butter lineup. So, my take on CR-V handling trends a bit pessimistic as of this writing. In short, Honda calls CR-V “The sporty SUV,” and when I inject the instant-on acceleration, torque, superior brake and steering reponce into the equation, I’d have to agree, CR-V is a pleasure to drive, especially on the long-run, it’s fantastic on the highway.

CR-V_Second_Row_Down
With the 60/40 second row in the down position, tons of room!

A minor annoyance

  1. There’s no height or lumbar adjustment for the passenger front seat.
  2. A very minor idle oscillation occurs at idle, while sitting at the stop light.
  3. Engine and CVT pair to make a high-rev-run when accelerating hard.
  4. I’d like to see a full glass roof in CR-V, it doesn’t offer one.
  5. I find the (side bulb) rear tail light design a bit distracting in the rear-view mirror.

That’s it! As I stated back in late 2014 with the major refresh of CR-V, Honda’s exception 2-row SUV retains the title of “best in class” for a very simple and succinct reason – it is! While our fully loaded 2017 CR-V AWD Touring came with a MSRP of $34,595 (Includes a $900 destination charge, Honda roadside assist, and Sirius XM programming for 1 year,) my personal build sheet totaled MSRP $38,935, for a very well equipped, AWD, turbocharged, compact urban assault 2-row.  At the end of the day, CR-V is easy! I like that.

American Honda’s John Mendel leaves a positive legacy in wake of retirement

John Mendel
Mr John Mendel Executive Vice President, American Honda Motors, automotive division.

Our collective hats are off to Mr. John Mendel as he vacates the top office at American Honda Motors for greener country pastures. No worries, American Honda Motors remains in very capable hands as 2nd in command Mr. Jeff Conrad picks up the Mic at a time when Honda can do little wrong.

With Accord, Civic and CR-V leading segment sales in the U.S. auto market, the future outlook remains bright for America’s # auto manufacturer. John Mendel leaves A.H.M.C. on a high note, with record sales recorded in 2016 — thanks to the continued sales success of the top-3 — as well as new-found market momentum in Fit and HR-V., both great values, presenting exceptional optional and standard passive and active safety features, Lane Watch, and a very decent transformable ‘magic-seat’ interior.

Ode to Mr. John Mendel, as published today in Honda-Torque News

John Mendel takes a final bow at American Honda

In a world of an eminent ongoing change, there comes a shift at American Honda Motor Company. An auto-world-celebrity in his own right, “Big John” Mendel will be missed.

I meet John Mendel at an Acura TLX event a few years back in Virginia. At that time, I found this big bear of a man, a formidable, well spoken, but effectively the “King” of American Honda Automotive, not overly approachable. With the Takata Airbag related threats would come bodyguards, that too would change.

I would come to consider John a friend as he went out of his way to share with me what he could about the inner workings of Honda, near future developments, and where the maker focused as to alternative transportation, safety, and electrification. Furthermore,  I appreciated John’s personal acknowledgement of my work as an automotive journalist.

As it turned out, the more that I got to know John, I would soon come to realized that Mendel epitomized the roll-up-your-sleeves and get it done attitude that drives Honda. What you see with Mendel, is what you get. There’s no false pretense present, he’s a genuine Honda player, and a “car guy,” in the old-school sense of the auto industry.

John Mendel worked his way up through the Ford Motor Company, before transitioning to Mazda, and then Honda Motors in 2004 — just on time for the world-wide recession. He made it through the economic s… storm, Honda made it.  John Mendel is well liked by dealers, the automotive press, and associates. Because, at his base corp. he’s one of us, a no-nonsense team player.

Effectively the head of Honda’s U.S. Automotive operations, John Mendel would appear time and time again over the years, sharing the good news, as to industry benchmark setting model roll outs, while putting out media fires, airbag recalls, and the supply chain cause and effect, of earthquake, and tsunami related impact on America’s 4th largest automotive brand.

Through good and bad times, “the buck stopped” at John’s desk, as he masterfully handled diversity, setbacks, and success, masterfully. All, to the bennefit of Honda, and its premium brand Acura, a true professional.

As with all entrepreneurs

As announced yesterday by Honda News, Mr. John Mendel will retire from Honda. He joins his sons in a micro distillery start-up in Mammoth California. I’ll be headed out to “Devil’s Creek Distillery” to sip some moonshine sooner than later, and wish John Mendel smooth sailing towards continued success.

2017 Honda Ridgeline road trip
Honda reinvents the midsize truck segment.

As to the future of American Honda Motors, it’s in good hands with Mr. Jeff Conrad. Stay tuned.