As Tesla Fanatics tout battery electric, the Auto Industry embraces hybrid electrification

Honda_CLarity_Electric
Honda Clarity Fuel Cell captures market interest in 2017.

 

Comming off of the first week in January, the 2017 automotive market sales report is dropped on my virtual desk. No surprise found here: The majority of cars and light trucks sold in yet another bullish auto market remain gasoline-fueled, internal combustion engine powered. Yet 2017 marked a turning point in auto-industry wide promotion and integration of electrification, most of it hybrid.

Stamp your feet and cry as you will Tesla fans, battery electric will not go mainstream anytime soon. There’s a reason or two for that, the least being public acceptance. Less than 2% of new cars and trucks sold in North America for the model year 2017 were electrified — the majority, by far, was mild gasoline/electric hybrid powered.

Here’s how Honda, Hyundai, Volvo and other makers look at the future of Auto-electrification. Acura Division takes hybrid electrification mainstream with MDX.

Last November, Honda’s chairman reiterated the Japanese automakers intent to electrify no less than 70% of worldwide auto production by the model year 2030. I’d previously experienced all three variants of Honda Clarity. The first being the 3rd generation Honda Clarity FCV, ( fuel cell vehicle) followed by a dealership loaned 2018 Clarity BEV. ( battery electric)

And finally, the car that Honda’s Steve Centers tells me will be the best seller in the Clarity platform, the 2018 Clarity PHEV. ( plug-in hybrid electric vehicle)

Center’s logic follows market trends driven by product availability and the public’s ongoing concern with reliance on a still-expanding public charging infrastructure, and between charge cycle range anxiety. Although Clarity PHEV does present an extended real-world electric-only drive range of 40+ miles, one can drive indefinitely on the gasoline-fueled Atkins cycle 4-cylinder engine co-generator.

The up trim Clarity 5-door premium sedan comes to market at a price slightly higher than a well-equipped Honda Accord. Such is the case with Hyundai Ionic, Chevrolet Volt, and other electrified vehicles. The majority of auto buyers fear the implications of public-grid or home charged vehicle — they don’t wish to bother. 

Yes, Honda’s best selling compact car goes electric for 2019

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Shades of Civic Hybrid

As reported last week on Torque News: Honda Insight is reborn for 2019 in its 3rd generation as an up trim Honda Civic 5-passenger sedan; or is it a hatchback? Honda’s not saying prior to the media reveal of Honda Insight in Detroit on January 15. look for coverage of N.A.I.A.S. ( North American International Auto Show.

 

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